About
I've spent nearly a decade building, scaling, and transforming cannabis companies from the ground up — including co-founding and leading a brand through a successful acquisition. Today I serve as EVP of Commercial at a multi-state operator, overseeing marketing, wholesale, and commercial operations.
My background spans marketing, wholesale, business development, retail operations, and finance — giving me a rare full-stack view of what it takes to scale. I lead with strategy and execute with precision — whether building a brand from scratch, standing up a commercial division, or optimizing operational strategy across competitive markets.
I believe the best results come from building teams that are empowered, aligned, and motivated. I lead with transparency, invest in the people around me, and create environments where great work thrives — because sustainable growth is never built alone.
I also take on select consulting engagements with startups and cannabis companies across revenue growth, go-to-market, brand identity, and operational efficiency.
Finance-minded. Brand obsessed. Operationally wired.
What I Do
Revenue Growth & Go-to-Market
Commercial strategies and market entry plans that drive sustainable, scalable revenue for startups and cannabis operators.
Brand Identity & Creative
Distinctive brand identities, visual systems, and creative direction that resonate and stand out in competitive markets.
Turnaround & Restructure
Diagnosing organizational challenges and engineering strategic resets that restore momentum, clarity, and growth.
Operational Efficiency
Streamlining systems, processes, and teams to eliminate friction, reduce costs, and build the foundation to scale.
Product Development
Guiding product strategy from concept through launch — aligning consumer insight, positioning, and commercial viability.
Experience
EVP, Commercial Division
Fine Fettle
Head of marketing, wholesale, and commercial departments at a multi-state cannabis operator.
Current RoleVP of Marketing
Rev Clinics
Drove marketing strategy and brand positioning while supporting the company through a critical turnaround.
VP of Business Development
Buds Goods & Provisions Corp.
Led business development, marketing strategy, and commercial growth.
Senior Director, Commercial Operations
Jushi Holdings Inc.
Oversaw commercial operations post-acquisition, integrating teams and systems into a multi-state platform.
Chief Marketing Officer & Founding Member
Nature's Remedy of Massachusetts
Co-founded and led sales, marketing, and retail from launch through acquisition by Jushi Holdings Inc. in 2021. Built brands, products, and operations from the ground up.
Acquired by Jushi Holdings 2021Financial Services & Tax
EY
Financial services and tax advisory at one of the world's leading professional services firms.
Independent Consultant
Strategic Consulting · Startups & Cannabis
Select consulting engagements across revenue growth, go-to-market, brand identity, and operational efficiency.
Contact
Available for select consulting engagements, advisory roles, and speaking opportunities. Based in Massachusetts.
Finance-minded. Brand obsessed. Operationally wired.
